Asa Dargue
Technology & Digital
Ex Digital Director for Nike and John Lewis. Recognised industry leader in digital.
Blog posts
Back to the ’90s: Why Brands Are Bringing Back Retro Pricing in a Cost-of-Living Crisis
With inflation high, stealth taxes creeping in, and household budgets being squeezed, brands are increasingly leaning into a potent tactic - retro pricing
Targeting Ultra-High-Net-Worth Individuals
Developing a plan to find that one impossible lead hidden in a sea of millions – marketing to the elusive UHNWI (Ultra-High-Net-Worth Individual).
Plugging the cookie gap with Enhanced Conversions
Understand how Enhanced Conversions, an advanced feature of Google Ads, uses first-party data to improve the accuracy of conversion measurement.
Unlocking True Marketing ROI - The Power of Conversion Lift Studies.
Conversion Lift studies give us a robust understanding of what is happening with your media. Talk to us to find out how they can help you.
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