our team

We are a team of senior doers.
People who have walked in the client shoes or who have led major brand engagements for some of the world’s leading agencies. We balance big picture thinking with practical implementation.
Leadership
& Oversight
James
Commercial, analytics & strategy expertise
Leadership roles at British Airways, Avis Budget Group, American Express and GTA. Chief Customer / Strategy Officer at MBNA.
Dan
Strategy, customer & commercial expertise
Head of Customer Vulnerability at Lloyds Banking Group and Head of CX & Strategy Integration at MBNA.
commercial & strategy
Jonathan
Revenue Management & Planning
Leadership roles at JetBlue and British Airways. Accelerating growth through data driven strategies.
Pierre
Data Analysis
Ex-wealth management and e-commerce intelligence. Focused on sustainable analytics automation.
Gareth
Pricing & Revenue Management
Leadership roles at British Airways and IAG Cargo. Driving commercial transformation and data insight.
Nick
Commercial Planning
Ex P&L Lead, Hertz and British Airways. Highly analytical commercial operator.
TECHNOLOGY & DIGITAL
Phil
Data & Marketing Technology
Ex Data Activation Lead at Mediacom UK. Unique insight into platform integration.
Storm
Digital Performance
Ex-Digital Performance Director for Aviva, Ulster Bank and Love2shop. Commercially-focused marketing specialist.
Momin
Marketing & Advertising Strategy
Led global campaigns for Avis and Spirit. Driving growth through culturally aware, data-led strategy.
Asa
Data & Digital
Ex Digital Director for Nike and John Lewis. Recognised industry leader in digital.
COMMUNICAtIONS & BRAND
Jenny
Brand & Comms Planning
Ex TBWA and Brand Lead at MBNA. Execution-focused marketing specialist.
Candice
Brand, marketing, and partnerships
Startup strategist building scalable marketing programs and ecosystems from the ground up.
David
Creative & UX
Ex Creative Lead at 118 118 Money. User-centred design specialist.
CUSTOMER & pROCESS
Louisa
Customer experience & insights
Ex CX Subject Matter Expert at Co-op.
Experienced in B2B and B2C research.
Kimberley
Process & Operations
Ex Process Improvement Expert at MBNA.
Hands-on experience of operational design.






