our team

We are a team of senior doers.
People who have walked in the client shoes or who have led major brand engagements for some of the world’s leading agencies. We balance big picture thinking with practical implementation.
commercial & strategy

James
Commercial, analytics & strategy expertise
Leadership roles at British Airways, Avis Budget Group, American Express and GTA. Chief Customer / Strategy Officer at MBNA

Dan
Strategy, customer & commercial expertise
Head of Customer Vulnerability at Lloyds Banking Group and Head of CX & Strategy Integration at MBNA

Louisa
Customer experience & insights
Ex CX Subject Matter Expert at Co-op. Experienced in B2B and B2C research

Zac
Data Science
Ex Fuel Card Services (now Motia). Focused on actionable customer insight though behaviour analysis.

Nick
Commercial Planning
Ex P&L Lead, Hertz and British Airways. Highly analytical commercial operator
digital & technology

Phil
Data & Marketing Technology
Ex Data Activation Lead at Mediacom UK. Unique insight into platform integration.

Asa
Data & Digital
Ex Digital Director for Nike and John Lewis. Recognised industry leader in digital.

Storm
Digital Performance
Ex-Digital Performance Director for Aviva, Ulster Bank and Love2shop. Commercially-focused marketing specialist.

Mark
Product & Technology
Consulted with UBS and Deutsche Bank. CTO-level product development expert.

James Taylor
Search Engine Optimisation
Tenured experience as SEO specialist. B2B and B2C specialist.

Charlie
Search Engine Optimisation
Ex SEO Lead at Missguided. Hands-on, practical SEO specialist.
brand & communication

Jenny
Brand & Comms Planning
Ex TBWA and Brand Lead at MBNA. Execution-focused marketing specialist.

David
Creative & UX
Ex Creative Lead at 118 118 Money. User-centred design specialist.

Bernard
Marketing Strategy
Ex Brand Lead at Shop Direct. Experienced in B2B and B2C.

Allison
Customer Marketing
Ex Marketing Lead at American Express GBT. Senior experience of end-to-end customer engagement.

Jez
Copywriting
Broad copywriting background. Specialist in copy for regulated businesses.
process & people

Kimberley
Process & Operations
Ex Process Improvement Expert at MBNA. Hands-on experience of operational design.

Maria
Organisation Design
Ex Transformation Director at Diageo. Commercial consultant with deep Org Design experience.

Chris
Organisational Development
Ex HR-leader at Unilever. Experienced organisational design and capabilities expert.