where we focus
We know our way around.
People who have walked in the client shoes or who have led major brand engagements for some of the world’s leading agencies. We balance big picture thinking with practical implementation.
travel
Our Travel experience cuts across air, hotel and car as well as product distribution.
This background has given the team first-hand knowledge on detailed topics ranging from hotel rate distribution to revenue management and capacity planning.
The team has experience across OTAs, TMCs and travel solution providers. We understand the back-office world of planning right through to the tangible customer-facing world of operational delivery.
Our team draws on an extensive shared experience from some of the biggest names: British Airways, Hertz, Avis Budget Group, GTA and American Express GBT.
We led the go to market thinking for a multi-national business travel specialist following a major acquisition that created a $40B travel giant
For a major UK travel organisation, we reduced digital marketing spend by 10%, whilst growing revenue by 40%
We saved over £4M in operational costs through effective revenue management and capacity planning efforts for a tourist and freight business
For a leading UK travel insurer, we redesigned the go to market strategy for a pilot app product, saving £1M in unnecessary spend whilst improving registration
For a SaaS Travel platform, we built a go to market strategy leveraging Product Led Growth at its core, minimising media funds at launch
FINANCIAL SERVICES
Our Financial Services experience covers banking, insurance, fintech and payments.
This background has given the team first-hand knowledge on detailed topics ranging from credit, collections and micropayments through to fraud, vulnerability and the technology sitting behind decisioning.
The team is well-versed in the surrounding regulations and understands how to drive a step change from positive customer engagement.
Our team draws on extensive experience from some of the biggest names: MBNA, Lloyds Banking Group, Jaja Finance, Bank of America, Co-Op, and American Express.
For a large insurance group, we researched and redesigned 75 award-winning regulatory customer communications, achieving the UK’s first Plain Numbers certification
For a major ecommerce brand, we overhauled marketing to B2B and B2C customers, resulting in a record-breaking Christmas, with digital revenues up +24% YoY
For a fintech start-up, we ensured that marketing and communications were ‘match fit’ for a £530M portfolio acquisition
For a sector-leading finance provider we led on the strategic development of their marketing technology stack, helping to lead teams of internal and external experts
For a fintech start-up, we evaluated and renegotiated go to market plans, saving £45K in a five-week engagement, further identifying the potential saving of £1.4M
PRIVATE
EQUITY
Our experience in the world of Private Equity and M&A spans the full deal lifecycle.
We help brands build the right operations and story for potential investors, regularly undertake due diligence for Private Equity firms and work to quickly realise value on their behalf across stagnating portfolio brands.
We have been personally involved in transformational M&A deals across eCommerce, adtech, banking and technology, and have supported growth of SaaS investments.
Prior to Project50, team members were fundamentally involved with the successful £9B sale of MBNA by Bank of America to Lloyds Banking Group.
We conducted due diligence in support of the acquisition of a high-street retailer, identifying a multi-million-pound upside from their £25M annual marketing spend
We undertook a market review of an adtech company, recommending the acquisition despite the overwhelming dominance of Google, Facebook and Apple
For a leader in health technology, we created a new end-to-end B2C strategy, evaluating build vs buy, ahead of a major acquisition
For a US-based provider of a SaaS-based research platform, we successfully pivoted the business to Annual Recurring Revenue, establishing a 50% YoY growth trajectory
For a transformation consultancy, we designed a 5-year commercial model, supported by practical priorities for internal teams to get them started on their journey
WE RECEIVE
GREAT FEEDBACK
"Gave us real food for thought..."
"I was really impressed with the thoroughness and insight that the Project50 team bought to the assignment. They went beyond the brief and gave us real food for thought – so much so that we almost immediately commissioned them for a second brief. I felt they were easy to work with and that their deep expertise really shone through, all the way through the engagement."
"Project50 were a joy to work with..."
"Project50 were a joy to work with – smart, experienced and knowledgeable in all of the relevant fields of the marketing mix. Better still they understood what start-up life is like and worked hard to make the partnership grow in a way that was just right for us. Finally they were prepared to roll their sleeves up and actually get the work done. Highly recommended!"
"Not like any other consultancy I have worked with..."
"I can genuinely say Project50 are not like any other consultancy I have worked with, truly an extension of the team - Insightful, Informed and Inspiring. When the going has been tough, they have been there not only advising and sharing their expertise to good effect but stepping up and getting stuck in to get things done at pace when it mattered most. When the going has been tough, they have been there not only advising and sharing their expertise to good effect but stepping up and getting stuck in to get things done at pace when it mattered most."
"Very quickly made a strong impact to our strategic planning..."
"Project50’s expertise and breadth of knowledge made them an excellent fit to support Discuss as we scaled. P50 moves fast and they easily move between delivering significant strategic value add, detailed process design and data crunching. They very quickly made a strong impact to our strategic planning, sales execution and pricing strategy. But most of all they are a pleasure to work with , and I sincerely look forward to the next time we get to work together."
"We chose to work with Project50 because of their expertise..."
"We chose to work with Project50 because of their expertise in regulated customer communications. Their approach, combining thorough customer research with the development of a comprehensive comms framework and innovative creative and copy development, made the collaboration both enjoyable and very effective. The highlight of the project was Atlanta becoming the UK's first business to earn the Plain Numbers Certification, a testament to the quality and impact of our work with both Plain Numbers and the Project50 team."
"Project50 are a diverse interdisciplinary team and a genuine pleasure to work with..."
We have worked with Project50 on several private equity deal transactions and were always impressed by the industry knowledge and level of market and customer insights that they were able to provide. Project50 are a diverse interdisciplinary team and a genuine pleasure to work with.
