Momin Afzal
Momin (Mo) has spent more than 22 years as a marketing and advertising strategist, leading cross-functional agency teams to develop and deliver integrated international travel campaigns for clients including the Budapest Tourist Board, Avis Budget Group, Easy Travel Group, and Spirit Airlines. His work with Avis Budget Group and Spirit Airlines focused on driving inbound demand to the US market.
He has also worked with mission-driven and non-profit organisations engaging cross-cultural audiences, developing a strong understanding of the cultural nuance required to create effective messaging. Like James, Momin is a UK-born naturalised US citizen and spent almost 16 years living and working in the United States.
Blog posts
Working with communities on an ongoing basis tells you what they value, what they don’t, how their needs are changing, and where your brand sits in their world.
In today’s marketing mix, Influencer Marketing is most effective when treated as an ongoing, integrated strand of a brand’s strategy.
When directly working with influencers, we’ve seen and heard what works and what doesn’t. In the first of our two-part series, we share what we’ve learned
In a crowded digital world, brands are fighting for relevance. That's why the most effective marketing strategies start with real, human insight.
Social media
