Phil Wright
I help businesses leverage their data and technology to drive their digital marketing strategy and performance.
With over 25 years of experience in digital marketing and over 15 years of experience in web analytics and data, I love delivering innovative and impactful solutions that align with the business and the audience's needs.
I have a strong background in Analytics, Data Strategy, Digital Marketing, and UX-centred design. This broad and hands-on experience enables me to solve complex problems that span multiple systems and build scalable and principle-based solutions. I am equally comfortable working with existing teams or building flexible and collaborative teams that tackle challenges creatively and confidently.
Blog posts
When a customer engages with your business, they are engaging with your people, systems, and processes – Service mapping helps you understand how.
Generative AI is reshaping how content is surfaced and quoted, often without a click through to your website. Find out how you can make AI-ready content.
Build good habits to make resilient content that works equally well for SEO, LLM retrieval, accessibility, and for humans too.
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