Louisa Robinson
Customer & Process
CX and insight specialist with expertise in research, empathetic design, and customer journey improvement. At Project50, she has delivered insight-led work for clients including Amex and P&O Ferries. Prior to this, she led customer research and experience design at Co-op Insurance and PHMG.
Blog posts
Start with your customer - an intro to journey mapping
Start with the customer to uncover hidden friction. A practical intro to journey mapping, showing how decisions impact experience, metrics, and improvements.
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